Cookie Policy.

1. Introduction

MS GOODS Ltd (“MS GOODS”, “we”, “our”, or “us”) uses cookies and similar tracking technologies on our website [Insert Website URL] to enhance user experience, analyse website performance, and support our marketing activities.

This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences in line with UK data protection laws, including:

• UK GDPR (Data Protection Act 2018)

• Privacy and Electronic Communications Regulations (PECR)

By continuing to browse our website, you agree to the use of cookies in accordance with this policy unless you choose to disable them via our Cookie Consent Tool or your browser settings.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They help the site function properly, remember your preferences, and provide insights into how visitors use the website.

Cookies can be:

• First-party cookies: Set by our website.

• Third-party cookies: Set by external services (e.g. analytics, advertising, or social media platforms).

Some cookies are essential for the site to function, while others are optional and used for analytics or marketing.

3. Types of Cookies We Use

We categorise our cookies into the following types:

a. Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be switched off in our systems.
They are usually set in response to actions you take, such as logging in, filling in forms, or setting preferences.

Examples:

• Session cookies to maintain login state

• Security cookies for authentication

Lawful basis: Legitimate interest (no consent required under PECR).

b. Performance / Analytics Cookies

These cookies collect anonymous information about how visitors use our website (e.g. which pages are visited most often).
They help us improve the performance and usability of our site.

Examples:

• Google Analytics cookies (e.g. ga, gid)

Lawful basis: Consent (obtained via cookie banner).

c. Functional Cookies

These enable enhanced functionality and personalisation, such as remembering language preferences or location.

Lawful basis: Consent.

d. Targeting / Advertising Cookies

These cookies are used to deliver relevant advertisements to you and measure the effectiveness of marketing campaigns.
They may be set through our site by advertising partners or social media platforms.

Examples:

• Meta (Facebook) Pixel

• TikTok Pixel

• Google Ads remarketing cookies

Lawful basis: Consent (explicit opt-in required).

4. Third-Party Cookies

We may use third-party services that set cookies through our website. These providers include, but are not limited to:

• Google Analytics – for website traffic and behaviour insights

• Meta (Facebook) – for ad tracking and retargeting

• TikTok – for ad measurement and optimisation

• YouTube / Vimeo – for embedded video content

These third parties have their own privacy and cookie policies. We recommend reviewing them directly for more information.

5. How We Obtain Consent

We use a cookie consent banner when you first visit our website to:

• Inform you about our use of cookies.

• Allow you to accept or reject non-essential cookies.

• Provide a link to this Cookie Policy.

You can change or withdraw your consent at any time via our Cookie Settings tool or by adjusting your browser preferences.

6. Managing and Disabling Cookies

You can control or disable cookies at any time through your browser settings. Please note that disabling certain cookies may affect website functionality.

Here are links for common browsers:

• Google Chrome

• Microsoft Edge

• Mozilla Firefox

• Safari

For third-party cookies, you can also manage preferences via:

• Google Ads Settings

• Your Online Choices

7. Data Retention

Cookies are retained for different periods depending on their purpose:

• Session cookies – deleted when you close your browser.

• Persistent cookies – remain for a defined period or until you delete them manually.

We review our cookies annually to ensure they remain necessary and proportionate.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect legal changes or operational updates.
Any changes will be published on this page with a revised “Effective Date”.

We encourage you to review this policy regularly.

9. Contact Us

If you have any questions or concerns about our use of cookies or data protection practices, please contact:

contact@msgoods.co.uk

Effective Date: 10/2025
Review Date: 10/2026

Compliant With:

• UK GDPR (Data Protection Act 2018)

• Privacy and Electronic Communications Regulations (PECR)

• ICO Cookie Guidance (2025)